Budskapet från Apple är tydligt… man vill visa hur bra porträttläget på iPhone 7 Plus är.

When you shoot in Portrait mode on iPhone 7 Plus, it softens the background. That’s the difference between a good picture and your profile picture.

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your boyfriend becomes your boyfriend.

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